Advertiser & Sponsor Media Kit
Put your brand
inside the music.
Built for every budget.
Sonarus is where the next generation of fans listen — and where college athletes plant their flag. Whether you’re a national brand or a local shop, your message rides inside an immersive hi-def experience, targetable by mood, sport, artist and genre.
Audience Snapshot
Who you reach on Sonarus.
Live platform numbers — not projections. Our core listener is an 18–34 sports-and-culture fan who follows athletes, discovers artists, and listens in hi-def.
Inventory
The ad formats.
In-Stream Audio Bumper
15–30s spot that plays between tracks for free-tier listeners, with a full-screen companion card showing your logo + tappable CTA.
Sponsor Slot
Weighted rotation (play 5×+ more than house ads), emerald "Sponsor" treatment, IAB/FTC-compliant disclosure, advertiser logo on the now-playing tile.
Mood-Targeted Delivery
Patent-pending 4-axis mood vectors (energy · valence · focus · stress) place your spot when listeners are in the right headspace.
Athlete Sponsorship
Match your brand to college athlete creators — walkout track, profile placement, fan-club shoutouts. 10% platform fee, the rest to the athlete.
Shareable Mood Cards
Co-brand the viral 1080×1920 mood cards fans export to Instagram, TikTok and Snapchat for organic, off-platform reach.
Conversion Reporting
Impressions, clicks, CTR and 24h/7d conversion attribution — you see exactly what each placement drove.
Rate Cards
Two ways to buy.
Pick the lane that fits. Local brands launch self-serve in minutes; national brands get a managed campaign with mood, sport and athlete targeting. Pricing below is a starting point — we’ll tailor a rate card to your goals.
Self-serve, fast, affordable.
Be heard in your market without an agency. Single-market mood/genre targeting, simple monthly plans, swap creative any time.
- ~10k monthly impressions
- Single-market mood/genre targeting
- Audio bumper + logo card
- Swap creative anytime
- ~40k monthly impressions
- Two-market targeting
- A/B creative testing
- Click + CTR reporting
- ~120k monthly impressions
- Athlete-adjacent placement
- Priority rotation weight
- Monthly performance recap
Managed campaigns at scale.
Weighted sponsor rotation, brand-safety controls, athlete sponsorship matching, and full conversion reporting across the platform.
- Weighted sponsor rotation
- Mood · sport · genre targeting
- Brand-safety controls
- Full conversion attribution
- Brand-to-athlete matching
- Walkout track + profile + fan club
- 10% platform fee
- Dedicated partnerships lead
- Sonarus Originals sponsorship
- Live broadcast presenting slot
- Co-branded mood cards
- First-look on new inventory
Why It Works
Attention, not banners.
In the experience
Your spot plays inside an immersive hi-def listening session — not on the edge of a banner nobody looks at.
Tastemaker reach
Athletes are tastemakers with captive audiences. Their playlists and walkout tracks are channels no other streamer can sell.
Brand-safe & measured
Curated catalog, FTC-compliant disclosures, and conversion attribution so you know your money is working.
Let’s build your campaign.
Tell us your goals and budget — we’ll reply within one business day with a rate card and audience cuts that match.